For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
- ISBN10 0131986228
- ISBN13 9780131986220
- Publish Date 13 August 2007
- Publish Status Out of Print
- Out of Print 2 November 2011
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 512
- Language English