Conceptualising Marketing Communication in the New Marketing Paradigm: A Postmodern Perspective

by Wilson Ozuem

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  • ISBN10 1581122470
  • ISBN13 9781581122473
  • Publish Date 15 December 2004
  • Publish Status Active
  • Publish Country US
  • Imprint Dissertation.com
  • Format Paperback (US Trade)
  • Pages 276
  • Language English