Basic Marketing/Applications in Basic Marketing

by E. Jerome McCarthy and William D. Perreault Jr.

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  • ISBN10 0256119562
  • ISBN13 9780256119565
  • Publish Date 1 April 1992
  • Publish Status Out of Print
  • Out of Print 4 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Hardcover
  • Language English