Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

by Muzafer Sherif and Carl Iver Hovland

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The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.
  • ISBN10 0313224382
  • ISBN13 9780313224386
  • Publish Date 22 January 1981
  • Publish Status Active
  • Publish Country US
  • Publisher ABC-CLIO
  • Imprint Praeger Publishers Inc
  • Edition New edition
  • Format Hardcover
  • Pages 218
  • Language English