The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
- ISBN10 0837152267
- ISBN13 9780837152264
- Publish Date 24 August 1971
- Publish Status Out of Print
- Out of Print 15 June 2016
- Publish Country US
- Publisher ABC-CLIO
- Imprint Praeger Publishers Inc
- Edition New ed of 1946 ed
- Format Hardcover
- Pages 210
- Language English