Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective.The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.
- ISBN10 0470518545
- ISBN13 9780470518540
- Publish Date 13 August 2010 (first published 30 July 2001)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Edition
- Format Paperback
- Pages 272
- Language English