The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance Excellence. The Eighth Criteria gives marketing professionals the means to improve productivity, overall performance, and create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between C-level executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.
- ISBN10 143577678X
- ISBN13 9781435776784
- Publish Date 25 December 2010
- Publish Status Active
- Out of Print 30 March 2017
- Publish Country GB
- Imprint Lulu.com
- Format Paperback (US Trade)
- Pages 70
- Language English