Market turbulence, aggressive competition and rapid changes in manufacturing methodologies and technologies are putting manufacturing operations under increasing pressure. This book aims to promote a more competitive edge in various aspects of the manufacturing process by explaining the contribution they make to overall performance in terms of productivity, quality, delivery and flexibility. The book examines the place and importance of technological awareness in firms, and gives advice on managing the marketing/manufacturing interface.
- ISBN10 1852510382
- ISBN13 9781852510381
- Publish Date 25 September 1991
- Publish Status Out of Print
- Out of Print 25 October 2009
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Hardcover
- Pages 160
- Language English