How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.
- ISBN10 1852520426
- ISBN13 9781852520427
- Publish Date 19 October 1989 (first published 30 June 1987)
- Publish Status Out of Print
- Out of Print 25 October 2009
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Edition Revised edition
- Format Paperback
- Pages 320
- Language English