Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth.
- ISBN13 9781260084771
- Publish Date 10 April 2018
- Publish Status Out of Print
- Out of Print 21 October 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 10th edition
- Format Paperback
- Pages 1184
- Language English