This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.
- ISBN10 0077091396
- ISBN13 9780077091392
- Publish Date 1 June 1996
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Paperback
- Pages 200
- Language English