No matter what type of business you are in, or whether you market your products online or offline, the backend offers are the ones which determine whether you are going to make marginal or staggering profits.
Many business owners seldom realize how important reselling their existing customers is. They solely focus on acquiring as many new customers as possible. They fail to understand how revolutionary the backend marketing concept is.
We must keep in mind that a `backend' is different from an `upsell', and not confuse the two. The products or services you provide your customers with after the initial sale are referred to as `backend'. These products and services can be your own as well as of others, which you will be reselling. Usually initial sales are followed by backend offers after a certain time lapse.
On the other hand, the additional products and services that are offered to customers while selling something and before the sale has been completed is known as `upsell'.
- ISBN13 9781365119446
- Publish Date 17 May 2016
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format eBook
- Language English