For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
- ISBN10 0324375530
- ISBN13 9780324375534
- Publish Date 1 February 2007
- Publish Status Out of Print
- Out of Print 3 June 2010
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 15th Revised edition
- Format Hardcover
- Pages 720
- Language English