This work provides an analysis of the business side of the multi billion-dollar multimedia market. It examines planning, marketing, technology, law, distributor models, and press relations with an eye to the unique concerns of multimedia. The guide is designed for technical developers and business professionals such as bankers, lawyers, venture capitalists, computer vendors, publishers and entrepreneurs who want to familiarize themselves with the business considerations particular to multimedia development.
- ISBN10 0201822830
- ISBN13 9780201822830
- Publish Date 8 March 1995
- Publish Status Out of Print
- Out of Print 25 March 2003
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Hardcover
- Pages 216
- Language English