Providing both Macintosh and PC developers with practical, hands-on advice on how to bring their products successfully to market, this book covers: market intelligence; alternative marketing strategies; niches and opportunities; communications; distribution and licensing; customer support; and global marketing. It is aimed at those producing, selling or marketing products to PC users.
- ISBN10 0201626667
- ISBN13 9780201626667
- Publish Date 17 December 1993
- Publish Status Out of Print
- Out of Print 10 April 2014
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 384
- Language English