The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
- ISBN10 1526483580
- ISBN13 9781526483584
- Publish Date 29 April 2019
- Publish Status Active
- Publish Country GB
- Imprint Sage Publications Ltd
- Format eBook
- Pages 280
- Language English