Considering the nature of education markets, this book looks at the challenges these present for leaders at senior and middle management levels, and the approaches and strategies leaders need to lead schools and colleges effectively in challenging and turbulent environments. Divided into three sections on key concepts, themes, impacts and implications of marketing, the book covers:
- autonomy and accountability
- choice, competition, collaboration and cooperation
- vision, strategy and strategic marketing
- branding, identity and positioning
- people and culture.
Written as part of the key series Leadership for Learning, the book covers the vital issues in school leadership today, and will be an invaluable resource for head teachers, deputy heads and middle managers.
- ISBN10 0415375487
- ISBN13 9780415375481
- Publish Date 15 March 2009
- Publish Status Withdrawn
- Out of Print 24 May 2021
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 224
- Language English