This volume presents a global view of the current themes in public relations research, drawing together the work of leading academics in Europe and the United States. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and journalism, the history of PR and the moral rule of the public relations practioner.
- ISBN10 0415109957
- ISBN13 9780415109956
- Publish Date 1 April 1997
- Publish Status Out of Print
- Out of Print 15 June 2015
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 326
- Language English