The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage.
Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought- after cultural and heritage tourist.
- ISBN10 163157602X
- ISBN13 9781631576027
- Publish Date 30 June 2018
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Format Paperback (US Trade)
- Pages 128
- Language English