Hill and Fensen, specialists in ad writing, media, and human resource training and development, find that whatever other talents and capabilities they may have, line-managers and even HR specialists themselves may simply not know how to write a successful recruitment ad, and not just an ad that will find and pull the right people but do it cost-effectively. Here is a book to help change that. Cost Effective Recruitment Advertising: Guide to Print/Online walks a recruiter/employer through the basics of recruitment advertising, taking a look first at the various options and then discussing the cost, benefits, features, services and terminology of each. It also includes guidance from those who have succeeded (or learned from their failures) in their own recruitment efforts - Human Resource managers, department heads, employment agency representatives and recruiters. Experts from advertising agency gurus and employment consultants offer advice on effective recruiting, talking about what media and other resources worked for theirs or their clients? firms and why. They offer guidance on how they measured their results to determine that the advertising resources they chose were both cost and time effective and why, discussing how many qualified candidates were found with each of the advertising products they chose and at what cost over what time period. They also discuss networking and other recruitment sources such as employee referrals, etc. Hill and Fensen explore the ins and outs of Web-based recruitment advertising with a special emphasis on measurement and results evaluation. If you?re going to spend money to find and hire people, it's got to be accountable. Hill and Fensen give you thetools you need to assess the effectiveness of your recruitment advertising, print and electronic both, and thus how to quantify a case for your needs when budget-setting time rolls round.
- ISBN10 032422267X
- ISBN13 9780324222678
- Publish Date 15 May 2005
- Publish Status Cancelled
- Out of Print 4 August 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 288
- Language English