By focusing on managerial implications, this text presents a critical and in-depth look at international business. Students will be exposed to the strategies and structures of global business, in addition to learning to assess the special roles of global business' various functions. Important theories are clarified and made interesting to heighten students' interest. Insightful and colorful pedagogy is integrated throughout the text to sharpen students' understanding, such as the Management and Country Focus Boxes; and real-world cases, at the beginning and the end of each chapter, serve to reinforce and improve student mastery of the chapter material.
- ISBN13 9780256188769
- Publish Date 9 July 1996
- Publish Status Out of Print
- Out of Print 11 June 1998
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 2nd edition
- Format Hardcover
- Pages 640
- Language English