The Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

by George S. Yip

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The definitive resource for building a global strategy in Asiafrom Japan to New Zealand.. Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the regions 14 most active countries, Asian Advantage provides a blueprint for doing business in the worlds fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
  • ISBN10 0201339781
  • ISBN13 9780201339789
  • Publish Date 22 April 1998
  • Publish Status Out of Stock
  • Out of Print 17 October 2003
  • Publish Country US
  • Publisher INGRAM PUBLISHER SERVICES US
  • Imprint Perseus Books
  • Format Hardcover
  • Pages 416
  • Language English