"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
- ISBN10 0072858192
- ISBN13 9780072858198
- Publish Date 1 January 2003
- Publish Status Out of Print
- Out of Print 24 August 2006
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Language English