This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers.
- ISBN10 0470820551
- ISBN13 9780470820551
- Publish Date 17 September 2002
- Publish Status Out of Print
- Out of Print 2 December 2010
- Publish Country SG
- Imprint John Wiley & Sons (Asia) Pte Ltd
- Format Hardcover
- Pages 400
- Language English