Interest in the Asean nations and the business opportunities its markets offer have grown considerably in the last decade. The paucity of accessible material for use in preparing current and prospective business people to develop their businesses in South East Asia has resulted in a clear market need for a single accessible guide for those interested in pursuing business opportunities in this young and dynamic market. The academic market has not been slow to offer programs tailored to these needs, with international and Asian trade becoming a growing area of specialisation within many business degrees. Students in such courses will find Asean Business, Trade and Development simultaneously readable and academically rigorous. The authors' analyses of the complex issues confronting the would-be Asean trader will be invaluable.
- ISBN10 9810082355
- ISBN13 9789810082352
- Publish Date 30 October 1996
- Publish Status Active
- Out of Print 20 April 2006
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 320
- Language English