This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
- ISBN10 0201885980
- ISBN13 9780201885989
- Publish Date 28 June 1996
- Publish Status Out of Print
- Out of Print 4 July 2000
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 224
- Language English