Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha by Mail, Banana Republic and Abercrombie & Fitch. It considers how the best catalogues forge emotional connections that make us not just comfortable, but eager to buy. With photographs and historical and descriptive text, the book demonstrates the how, why and what-if of great catalogue design.
- ISBN10 1564969703
- ISBN13 9781564969705
- Publish Date 3 March 2003
- Publish Status Out of Print
- Out of Print 4 June 2007
- Publish Country US
- Imprint Rockport Publishers Inc.
- Edition New edition
- Format Paperback
- Pages 160
- Language English