Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
- ISBN10 1592530893
- ISBN13 9781592530892
- Publish Date 24 March 2005 (first published 2 June 2002)
- Publish Status Out of Print
- Out of Print 20 July 2011
- Publish Country US
- Imprint Rockport Publishers Inc.
- Edition New edition
- Format Paperback
- Pages 176
- Language English