Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. "Create Impact with Type, Image, and Color" breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.
- ISBN10 2940361770
- ISBN13 9782940361779
- Publish Date 1 December 2006 (first published 27 May 2005)
- Publish Status Out of Print
- Out of Print 23 February 2011
- Publish Country CH
- Imprint Rotovision
- Format Paperback
- Pages 160
- Language English