The next business revolution-using the power of stories as the ultimate source of influence and impact.. Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of storytelling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyone-managers, entrepreneurs, sales and marketing professionals, even social activists-can enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buy-in for new proposals and initiatives, The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.
- ISBN10 0738203696
- ISBN13 9780738203690
- Publish Date 27 December 2000
- Publish Status Out of Print
- Out of Print 19 June 2002
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint Perseus Books
- Format Hardcover
- Pages 272
- Language English