Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperative efforts with all participants along the whole value chain are needed to allow managers to follow changes in shopping patterns of consumers. This title presents a new strategic framework tested successfully with global companies.
- ISBN10 0953812804
- ISBN13 9780953812806
- Publish Date 15 September 2000
- Publish Status Out of Print
- Out of Print 26 July 2005
- Publish Country GB
- Imprint -273 Publishers
- Format Hardcover
- Pages 288
- Language Chinese