Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact

by Florian Mueller

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Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
  • ISBN10 3834926531
  • ISBN13 9783834926531
  • Publish Date 24 February 2011
  • Publish Status Active
  • Publish Country DE
  • Imprint Gabler
  • Edition 2011 ed.
  • Format Paperback
  • Pages 398
  • Language English