There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: " Using the Web to find activism jobs and volunteer opportunities " Using Google Alerts, RSS feeds, and other tools to stay informed " Building cause-related web sites - even if you have practically no money or web experience " Engaging effectively on social networking sites " Promoting causes, events, or organizations without spamming " Getting more attention and links for a cause " Keeping allies informed via email, blogs, text messaging, and Twitter " Organizing local activists using global media, and using online activism to support on-the-ground work " Blogging to promote a cause: when it works, and when it's not worth it " Avoiding the common mistakes e-activists make
- ISBN10 0789739771
- ISBN13 9780789739773
- Publish Date 8 July 2010 (first published 1 January 2010)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Que Corporation,U.S.
- Format Paperback
- Pages 216
- Language English