This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.
- ISBN10 0813803438
- ISBN13 9780813803432
- Publish Date 30 June 1994
- Publish Status Out of Print
- Out of Print 30 January 2008
- Publish Country US
- Imprint Iowa State University Press
- Edition 2nd Revised edition
- Format Hardcover
- Pages 376
- Language English