"Business Explained" is an innovative new text for first year undergraduates on Business and Management courses. It offers a comprehensive introduction and overview of the issues and principles of Business and Management, and explores the interrelationship of all areas of business in an accessible and informative way. The book is unique in its integrative approach, presenting the interactive and continually changing nature of the modern business world. A broad range of subjects are covered, including: business in the 21st century, competition, market orientation, product and price, costs and values, managing finance, measuring performance, human resources, new organisational structures and the ethics of business.
- ISBN10 0340782544
- ISBN13 9780340782545
- Publish Date 29 August 2003
- Publish Status Transferred
- Out of Print 8 May 2008
- Publish Country GB
- Publisher Hodder & Stoughton
- Imprint Hodder & Stoughton Ltd
- Format Paperback
- Pages 384
- Language English