This guide contends that a company must look closely at itself and assess its abilities and the needs of its market to gain an advantage on its competitors, and shows how some businesses have made full use of their existing capabilities to increase sales, decrease response time, develop new products, and reduce costs.
- ISBN10 0029306000
- ISBN13 9780029306000
- Publish Date 2 May 1994
- Publish Status Cancelled
- Out of Print 7 August 2012
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format Hardcover
- Language English