Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of panic. But this need not be the case. In this book the authors provide a gentle introduction to the basic concepts of research. And once students are comfortable with them they can then move to a more advanced level. The book will equip students with the skills necessary to plan and conduct marketing research projects in an efficient and effective manner.
- ISBN10 070217744X
- ISBN13 9780702177446
- Publish Date 15 January 2009
- Publish Status Active
- Publish Country ZA
- Publisher Juta & Company Ltd
- Imprint Juta Legal and Academic Publishers
- Format Paperback
- Pages 272
- Language English