The Modern Political Campaign

by Richard K. Scher

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Book cover for The Modern Political Campaign

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Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long", "too expensive", "too negative", "too personal", "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
  • ISBN10 1563248611
  • ISBN13 9781563248610
  • Publish Date 30 September 1997 (first published 31 March 1997)
  • Publish Status Active
  • Out of Print 12 August 2021
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint M.E. Sharpe
  • Format Paperback
  • Pages 192
  • Language English