Providing students with a firm foundation in financial theory and concepts, this text takes a cross-functional approach to help students understand how finance is integrated with corporate strategy, marketing, human resources, and other key business functions. The context of the global economy is introduced early and reinforced throughout. Integrative Projects, based on a case study of a well-known large corporation (complete financial statements are included in an appendix), apply concepts and techniques covered throughout the text. An Internet appendix, showing students how to locate financial information on the World Wide Web, is also included.
- ISBN10 0314095721
- ISBN13 9780314095725
- Publish Date 1 January 1999
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 750
- Language English