A step-by-step handbook on the most effective ways to market publications. Designed specifically for those working in small and medium-sized publishers and voluntary organizations. It provides a chronological guide from making the initial decision to publish, to deciding on title and format, promoting and selling to the trade, schools, libraries and other specialist markets and dealing with the media, bookshops and distributors. The book also discusses selling rights and selling in overseas markets.
- ISBN10 1851720340
- ISBN13 9781851720347
- Publish Date 20 November 1992
- Publish Status Out of Print
- Out of Print 15 August 2001
- Publish Country GB
- Publisher Pluto Press
- Imprint Journeyman
- Format Hardcover
- Pages 128
- Language English