This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
- ISBN10 1856694704
- ISBN13 9781856694704
- Publish Date 10 July 2006
- Publish Status Out of Print
- Out of Print 6 October 2011
- Publish Country GB
- Imprint Laurence King Publishing
- Format Paperback
- Pages 192
- Language English