Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.
- ISBN10 0805824618
- ISBN13 9780805824612
- Publish Date 1 June 1997
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Routledge Member of the Taylor and Francis Group
- Format Paperback
- Pages 132
- Language English