International Market Entry Strategies of Multinational Enterprises in China: The Case of Sainsbury's risks and opportunities associated with a market entry in the Chinese market

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  • ISBN10 3668435650
  • ISBN13 9783668435650
  • Publish Date 30 May 2017
  • Publish Status Active
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 34
  • Language English