Readings and Cases in Marketing Management

by Alvin C. Burns and David W. Cravens

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  • ISBN10 0256031614
  • ISBN13 9780256031614
  • Publish Date 1 January 1987
  • Publish Status Out of Print
  • Out of Print 9 April 1999
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Paperback
  • Pages 440
  • Language English