This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
- ISBN10 0133086143
- ISBN13 9780133086140
- Publish Date 9 June 2012
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint Pearson Education (US)
- Edition 8th ed.
- Format Paperback (US Trade)
- Pages 500
- Language English