International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets

by Tobias Richter

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  • ISBN13 9783832530983
  • Publish Date 13 March 2012
  • Publish Status Active
  • Publish Country DE
  • Imprint Logos Verlag Berlin GmbH
  • Format Paperback
  • Pages 233
  • Language English