Details the techniques, methods, goals and ethics of successful radio promotions and explains the components of an effective promotions team.
- ISBN10 0240800907
- ISBN13 9780240800905
- Publish Date 6 January 1992
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 104
- Language English