Our target customer is one who wants to innovate and has an objective to get students interested in the discipline. The interactive nature of the text appeals to today's students who would rather do something other than read pages and pages of key concepts, definitions, and MIS theory. Haag's innovation is that he has blended applied elements with the technical elements better than anyone else does. The concepts coverage is clear and concise with the appropriate depth, and there is a strong teaching support package to accompany the text. The textbook website is widely considered one of the best in this market.
- ISBN13 9780071115292
- Publish Date 16 June 2003
- Publish Status Out of Print
- Out of Print 22 December 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 4th edition
- Language English