This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.
The new 10th Edition features thoughtful revisions and includes moving the internet material to the front of the book, expanding the chapter that deals with Careers in Electronic Media, and placing greater emphasis on Promotion by giving it its own section in the Audience chapter.
- ISBN13 9780070169005
- Publish Date 16 December 2009
- Publish Status Out of Print
- Out of Print 30 September 2014
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 10th edition
- Format Paperback
- Pages 544
- Language English