Bringing New Products to Market: The Art and Science of Creating Winners

by John A. Hall

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Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research.
  • ISBN10 0814450172
  • ISBN13 9780814450178
  • Publish Date 1 April 1991
  • Publish Status Active
  • Out of Print 13 December 2011
  • Publish Country US
  • Publisher HarperCollins Focus
  • Imprint Amacom
  • Format Hardcover
  • Pages 224
  • Language English